Westchase Pulmonary & Sleep Associates engaged me as a full-service digital partner to design, launch, and maintain their complete online presence from the ground up. The project covered the full lifecycle of website development, starting with domain transfer and hosting setup, through WordPress configuration, customization, branding, and long-term maintenance.
I led the end-to-end website build, including custom WordPress configuration, page architecture, and user-friendly navigation tailored for a medical practice. I re-branded the practice logo and created custom icons for medical condition/disease to visually support service differentiation across pulmonary and sleep medicine offerings.
In parallel, I implemented a comprehensive SEO strategy, including keyword research, technical SEO optimization, metadata and canonical URL management, and service-page content structuring using AIOSEO. Local SEO enhancements were applied to strengthen visibility across the greater Houston area and improve patient discovery.
The result is a scalable, professionally branded healthcare website with strong technical foundations, clear service communication, and ongoing monthly maintenance, built to support long-term growth, search performance, and patient engagement.
Visual Case Study Overview
A complete website, branding, and SEO engagement for a Houston-based healthcare practice.
Client: Westchase Pulmonary & Sleep Associates
Industry: Healthcare / Pulmonary & Sleep Medicine
Location: Houston, TX
Value Statement:
End‑to‑end website, branding, and SEO solution designed to support patient acquisition and long‑term growth.
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The Challenge
- Medical practices operate in a highly competitive and regulated digital environment. Westchase Pulmonary & Sleep Associates needed:
- A professional, trustworthy online presence built from the ground up
- Clear communication of complex pulmonary and sleep services
- Strong local visibility in the Houston market
- A scalable website architecture that could grow with the practice
The Solution
I partnered with Westchase PSA as a full‑service digital provider, delivering the project from initial setup through ongoing maintenance.
Scope of Work
- Domain transfer and DNS configuration
- Hosting setup and performance optimization
- WordPress installation, configuration, and customization
- Custom site architecture and navigation
- Logo design and brand refinement
- Custom disease and condition category icons
- Service‑specific content structuring
- Technical and on‑page SEO implementation
- Local SEO optimization for Houston
- Monthly website maintenance and support
Design & Branding
Brand Goals: Clean, professional, and patient‑focused
- Custom logo designed to reflect medical credibility and clarity
- Custom icons created for pulmonary and sleep conditions
- Visual hierarchy optimized for accessibility and ease of use
SEO & Technical Foundation
SEO Strategy Highlights:
- Keyword research tailored to high‑intent medical searches
- Optimized page titles, meta descriptions, and headings
- Canonical URL structure and technical SEO cleanup
- AIOSEO configuration within WordPress
- Local SEO enhancements for Houston and surrounding areas
Technology Stack
- WordPress CMS
- Managed hosting environment
- AIOSEO plugin
- Performance and security best practices
- Ongoing maintenance workflows
- Google Review Integration
Outcome & Value
The project delivered a scalable, search‑optimized healthcare website that:
- Clearly communicates services and conditions
- Establishes professional credibility
- Improves local discoverability
- Supports long‑term SEO and content growth
- Reduces operational friction through managed hosting and maintenance
Ongoing Partnership
This engagement continues through monthly maintenance, ensuring:
- Website stability and security
- Content and SEO updates
- Performance monitoring
- Long‑term digital health of the platform
Key Takeaway
Role: Full‑Service Web, SEO & Digital Partner
Project Type: Healthcare Website
From domain to design to ongoing optimization, this project showcases a complete digital solution tailored for medical practices.